Tag Archives: events

How To Engage Your Association Members

The success of an association is based on the strength and satisfaction of its membership. What does your organization have to offer to its members and supporters? Educational and social networking events? A monthly newsletter? Great – but that’s likely not enough to keep your followers engaged. Time to think outside of the box and get creative. Here are a few tips on how to engage your association members better:

1 – Create a Blog: Every successful business has a blog to promote their industry events and discuss the latest industry news. So should your association: a regularly updated blog allows your members and followers to give their opinions and start a discussion with their industry colleagues. Whereas a newsletter only reaches the people in your database, a blog allows you to reach a broader audience. Another benefit: If people find your blog valuable, they can share it to their social media network. And by doing that, they help you increase your followers.

Can’t keep up with the posts? Invite your association’s members, sponsors or other industry partners to write guest blog posts. They will be happy to help if that gives them the chance to showcase themselves or the company they work for. Who does not like some free advertising?

2 – Showcase your members: Feature a “member of the month” on either your website or blog. Allow your members to submit nominations by highlighting outstanding achievements or exceptional contributions within your industry.

3 – Use Webinars & Videos: Engage your members by offering free weekly or monthly webinars. Ask your sponsors and other volunteers to come up with content that is relevant to the membership. Again, it gives industry experts the chance to showcase themselves through your channel.
Do your members need to collect CE credits? Participating in those webinars can be an alternative to visiting your annual conference or continuing education events.
Did you have a great guest speaker providing expert insight at your last event? Video or audio tape his presentation and make it available exclusively to your members in your members-only online portal.

4 – Start discussions on your Social media channels: Use your Twitter and Facebook accounts to spread valuable industry news, but also to get people talking: Ask a simple question, or post an article to trigger a discussion within your audience. Show them that their input and opinion is important to you.

5 – Get personal: This is probably the hardest, but yet the most effective way of engaging your members: pick up the phone and connect with people!
There are a number of reasons to connect on a personal level with your membership or partners: a personal invite to an upcoming event, to congratulate on a member’s work or membership anniversary, to express gratitude and to thank a supporter for their recent sponsorship or donation, a reminder about an upcoming membership renewal, a personal call to someone who has not been to an event in a while or who has not renewed their membership. Making a personal connection is a great way of expressing that you care about your members and partners. And that can make all the difference.

By Patricia Tait, Account Manager

member_engagement

How To Save Money For Your Not-For-Profit Association

Running an association economically is the key for succeeding as a not-for-profit. Here are 6 simple steps, that will help you reach your financial goals:

1. Utilize your board of directors to their fullest extent
Make sure to keep all directors involved in helping to raise money for the organization. Ask them to spread the word amongst their own contacts to bring new sponsors on board, find businesses to partner up with and recruit new members for your not-for-profit.

2. Keep your administration cost low
Choose an AMC (association management company) over an individual to run your organization on a fee-for-service basis. AMC’s offer a variety of services, and are able to customize their services to meet each of their clients’ needs.
ACM’s provide staff, software programs and tools to run not-for-profit organizations. They keep your administration cost low by using the same resources for multiple clients.

3. Use low-cost marketing and public-relations techniques
Promote your association’s events in free local newspapers providing relevant business information. Add your event to their online event calendar. Find local ad agencies to see if they will create public service announcements for not-for-profits, at low or no cost.

4. Save on meeting expenses
Hold your board meetings at the directors’ or your AMC’s offices. Each director who has a boardroom could take turns hosting and providing light refreshments. Schedule the meeting mid morning or mid afternoon to avoid extra expenses for lunches.
Hold committee meetings via conference calls – not only does it save you on rental, catering or travel coast, it also saves time for the the participant.

5. Save on event costs                                                                                                                       Choose the same venue for regularly reoccurring events of your association. You should be able to negotiate more reasonable rates by booking your events at the same location. It is a win-win situation: your association saves money and the venue is guaranteed regular business.

6. Stay informed about local corporations
Read newspapers for information about local corporations and businesses who might be a good fit for corporate donations or in-kind sponsorships and contributions.

By Patricia Tait, Account Manager at Spets Association Management