The Association Management business has been around for more than 120 years in North America and it is still growing rapidly. Particularly in Canada, Association Management Companies (AMC) have become more and more popular over the last few years. Why?
1 – Affordability: Staff, office space, current technology and a variety of professional services are shared amongst all clients of an AMC: the AMC is able to customize a service plan for each client’s individual need and is therefore able to charge the client on a fee-for-service basis. All resources are available (for instance a membership specialist, graphic designer or an accountant), but if the client does not need and use a particular service, they will not have to pay for it. Especially smaller organizations benefit from hiring an AMC over an in-house-administrator, as they often do not have the funds to afford an office and full time staff.
2 – Payment Plans: Dependent on how involved the AMC is in the client’s daily affairs, they usually offer their clients different ways to pay for their services: Monthly retainers (often used if the AMC acts as the client’s Executive Director or Administrator and takes care of all aspects of their business), hourly fee plans (often used when the AMC only looks after certain areas of the client’s administration) or flat fee plans (usually used when the AMC is hired for a short term project). The client decides what payment plan works best for them.
3 – Availability: During the week, an AMC offers regular full time office hours to its clients. It does not matter if the client is paying for full time or part time services: there is always someone available to answer to the clients’ membership, directors and volunteers.
4 – Professionalism: Through an AMC, the clients gains access to expert specialized staff in all areas of association management. An in-house administrator is seldom a professional in member recruitment, event management, financial planning, marketing etc. all at the same time. An AMC, on the other hand, has full or part time staff and contractors with all these specific skills. It is able to leverage resources and its customers reap the benefits.
5 – Staying Current: AMC’s are committed to staying up to date on current technology and digital media trends. They adapt their soft – and hardware systems and programs as trends change. Their clients will benefit from new products, procedures and approaches without breaking their organization’s bank.
6 – Piece Of Mind: Hiring an AMC allows the directors and committee members of an organization to focus on its strategic goals, rather than spending their valuable time on day-to-day administrative matters. Employees of an AMC are fully trained association industry experts with years of experience in association governance, which allows them to provide excellent leadership to their clients.
With the help of an AMC, the Board of Directors can focus on the organization’s core issues: its purpose, goals and mission.